{"id":1408,"date":"2023-07-08T03:54:24","date_gmt":"2023-07-08T01:54:24","guid":{"rendered":"https:\/\/sascha-wirsching.de\/?post_type=portfolio&#038;p=1408"},"modified":"2024-01-21T03:08:57","modified_gmt":"2024-01-21T02:08:57","slug":"recaro-first-of-its-kind-innovation-im-gaming-stuhl-segment","status":"publish","type":"portfolio","link":"https:\/\/sascha-wirsching.de\/portfolio\/recaro-first-of-its-kind-innovation-im-gaming-stuhl-segment\/","title":{"rendered":"RECARO First Of Its Kind &#8211; Innovation im Gaming-Stuhl-Segment"},"content":{"rendered":"\t\t<div
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class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b4015b0\" data-id=\"b4015b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div
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class=\"raven-widget-wrapper\"><h2 class=\"raven-heading raven-heading-h2\"><span
class=\"raven-heading-title \">\u2b50\u2b50\u2b50\u2b50\u2b50 Ein neues produkt erblickt die welt<\/span><\/h2><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div
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class=\"raven-heading-title \">\u2b50\u2b50\u2b50\u2b50\u2b50<\/br> Ein neues Produkt erblickt die Welt<\/span><\/h2><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div
class=\"elementor-element elementor-element-66a281f raven-animated-gradient-yes elementor-widget-tablet__width-inherit elementor-tablet-align-center elementor-align-left elementor-widget elementor-widget-raven-heading\" data-id=\"66a281f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-heading.default\">\n\t\t\t\t<div
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class=\"raven-widget-wrapper\"><h1 class=\"raven-heading raven-heading-h1\"><span
data-color=\"#003366,#122F5C,#002EE6,#003366,#122F5C\" data-angle=\"90deg\" data-speed=\"5s\" data-animation-name=\"AnimatedGradientBgRight\" data-background-size=\"400% 100%\" class=\"raven-heading-title raven-animated-gradient\">RECARO First Of Its Kind &#8211; Innovation im Gaming-Stuhl-Segment<\/span><\/h1><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div
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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDas Projekt &#8222;RECARO FIRST OF ITS KIND&#8220; hatte das Ziel, den ersten RECARO Gaming Stuhl erfolgreich am Markt einzuf\u00fchren und neue Zielgruppen anzusprechen. Meine Aufgabe bestand darin, den gesamten medialen Auftritt des Produkts zu organisieren, zu konzipieren und umzusetzen.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section
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class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section
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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>RECARO, die f\u00fchrende Marke von hochwertigen Premiumprodukten, hat mit dem Projekt &#8222;RECARO FIRST OF ITS KIND&#8220; einen bedeutenden Schritt in den Gaming-Markt gemacht. Der neue RECARO Gaming Stuhl ist der erste seiner Art und verspricht ein herausragendes Spielerlebnis f\u00fcr Gaming-Enthusiasten weltweit.<\/p><p>Das Projekt, das sich auf die Einf\u00fchrung des neuen Produkts und die Erschlie\u00dfung neuer Zielgruppen konzentrierte, wurde von einem engagierten Team unter der Leitung von Sascha Wirsching durchgef\u00fchrt. Als verantwortliche Person im Marketing hat Sascha Wirsching eine ganzheitliche Strategie entwickelt und umgesetzt, um das neue Produkt erfolgreich am Markt zu positionieren.<\/p><p>Die Kernziele des Projekts waren die Schaffung einer unverwechselbaren Marke im Gaming-Bereich, die Etablierung von RECARO bei einem j\u00fcngeren Publikum und die Steigerung des Markenbewusstseins. Durch gezielte Marketingkampagnen, eine klare Kommunikationsstrategie und den Einsatz neuester Technologien gelang es Sascha Wirsching und seinem Team, diese Ziele effektiv zu erreichen.<\/p><p>Eine der herausragenden Leistungen des Projekts war der erfolgreiche Messeauftritt auf der gr\u00f6\u00dften Besuchermesse f\u00fcr Gaming weltweit. Der RECARO Gaming Stuhl zog dabei die Aufmerksamkeit von renommierten Zeitschriften, f\u00fchrenden Influencern sowie Unternehmen und der Gaming-Community auf sich. Die hohe Anzahl von Klicks, die lange Betrachtungsdauer der Videos sowie die zahlreichen Anfragen und das positive Feedback best\u00e4tigten den Erfolg der Marketingkampagnen.<\/p><p>Die Zusammenarbeit mit Partnern aus den Bereichen Animation, Video, Onlinemarketing und PR war entscheidend f\u00fcr den Erfolg des Projekts. Gemeinsam konnte ein umfangreicher und kreativer medialer Auftritt geschaffen werden, der das Interesse und die Begeisterung der Zielgruppe weckte.<\/p><p>Mit dem Projekt &#8222;RECARO FIRST OF ITS KIND&#8220; hat Sascha Wirsching gezeigt, dass er ein erfahrener und vorausschauender Marketingexperte ist. Seine Fachkenntnisse, strategische Planung und Teamf\u00fchrung haben dazu beigetragen, dass RECARO erfolgreich in das Gaming-Segment eingef\u00fchrt wurde.<\/p><p>Die Einf\u00fchrung des RECARO Gaming Stuhls markiert einen Meilenstein in der Geschichte des Unternehmens und best\u00e4tigt den Fortschritt sowie das Streben nach Exzellenz. Durch die Kombination von innovativem Design, ergonomischer Funktionalit\u00e4t und erstklassiger Qualit\u00e4t hat RECARO eine neue \u00c4ra im Gaming-Bereich eingeleitet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div
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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Marketingstrategie<\/li><li>Kommunikationsplan<\/li><li>Sprachkonzept<\/li><li>Communitymanagement<\/li><li>Art Direction<\/li><li>Beratung<\/li><li>Corporate Identity<\/li><li>Keyvisual<\/li><li>Messeauftritt<\/li><li>Texte<\/li><li>PR &amp; Kommunikation<\/li><li>Flyer<\/li><li>Brosch\u00fcren<\/li><li>Sponsoring<\/li><li>Partnermanagement<\/li><li>Merchandising<\/li><li>Videokonzepte<\/li><li>Landingpages<\/li><li>Shopseiten<\/li><li>Pressemanagement<\/li><li>Teamf\u00fchrung<\/li><li>Projektmanagement<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div
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class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ein kleiner Einblick<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div
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